Sans Normal Utkam 12 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Gullying' by Din Studio (names referenced only for comparison).
Keywords: ui labels, editorial, brand systems, presentations, signage, clean, modern, forward, lively, neutral, clarity, emphasis, versatility, modernity, oblique, monoline, rounded, open apertures, high legibility.
This is a clean oblique sans with monoline strokes and smoothly rounded curves. Letterforms show open, circular construction (notably in C, O, and numerals) paired with crisp terminals and a consistent rightward slant. Proportions feel sturdy and readable, with generous counters and straightforward geometry that keeps texture even in longer text. The lowercase has a tall, efficient profile and the overall rhythm is calm, with only mild width variation across glyphs.
Well-suited to interface typography, product and brand communication, and general-purpose editorial use where an oblique voice is needed without sacrificing clarity. It should perform especially well for headings, subheads, and emphasis within text, as well as wayfinding or display settings that benefit from clean, open forms.
The tone is contemporary and functional, with a subtle sense of motion from the slant. It reads as confident and practical rather than decorative, giving text a quick, energetic cadence without feeling informal.
The design appears intended as a neutral, modern oblique companion for everyday typography—prioritizing clarity, consistent geometry, and an energetic slant for emphasis while maintaining a restrained, versatile voice.
Caps are broad and steady, while rounded forms stay smooth and consistent across letters and figures. Numerals match the letterforms in weight and curvature, helping mixed alphanumeric strings maintain an even color on the page.