Sans Superellipse Upgi 1 is a bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, logos, sports branding, posters, packaging, tech, industrial, futuristic, sporty, assertive, impact, modernize, brand presence, tech tone, geometric consistency, squared, rounded, geometric, chunky, compact.
A heavy, geometric sans built from rounded-rectangle geometry: corners are softened but the overall silhouettes stay squared and sturdy. Strokes are uniform with minimal modulation, creating a dense, blocklike texture in words. Counters tend toward superelliptical shapes, and many joins and terminals feel engineered—clean, flat endings, broad horizontal bars, and simplified diagonals. The figures follow the same rounded-square logic, with wide, stable shapes and clear interior openings that keep the set readable at display sizes.
Best suited to headlines and short, high-impact lines where its width and weight can carry the layout. It works well for sports and tech branding, product marks, packaging titles, and poster typography that needs a bold, engineered feel. In longer passages it can become visually dense, so it’s most effective when used with generous spacing and clear hierarchy.
The overall tone is modern and purposeful, with a tech-forward, industrial confidence. Its wide stance and squared curves read as mechanical and futuristic rather than friendly, giving headlines a strong, controlled presence. The rounded corners temper the aggression slightly, landing in a sporty, high-performance territory.
The design appears intended to deliver maximum presence with a contemporary, geometric voice, using rounded-square construction to feel both modern and manufactured. It prioritizes bold recognition and a consistent, modular shape language across letters and numerals, aiming for strong branding and display performance.
Uppercase forms are particularly impactful due to their broad footprints and compact internal spacing. Round letters like O/Q appear more like rounded squares than circles, reinforcing the superelliptical theme throughout. The lowercase stays simple and sturdy, matching the uppercase’s mass and keeping a consistent rhythm in longer lines of display text.