Sans Normal Rogew 5 is a regular weight, very wide, medium contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, branding, kids, playful, casual, friendly, hand-drawn, retro, approachability, expressiveness, informality, motion, rounded, soft, bouncy, informal, lively.
A wide, right-leaning sans with rounded, brushlike strokes and gently tapered terminals. Curves dominate the construction, with soft corners and slightly irregular stroke flow that suggests a drawn or painted tool rather than a rigid geometric build. Proportions are generous and open, with broad bowls and roomy counters, while letter widths vary to create a lively rhythm in text. Numerals and capitals follow the same buoyant, rounded silhouette, maintaining a cohesive, smooth texture at display sizes.
Works best for display roles such as posters, headlines, packaging, and brand marks where a friendly, informal voice is desired. It also suits playful editorial callouts and short blocks of text at larger sizes where the wide proportions and lively rhythm can be appreciated.
The overall tone is upbeat and personable, with a relaxed, handwritten energy that feels approachable rather than formal. Its wide stance and springy curves add a sense of motion and warmth, making it read as friendly and slightly whimsical.
Likely designed to deliver an easygoing, hand-crafted sans look with a bold, open presence and a distinct forward slant. The goal appears to be combining legibility with a warm, expressive texture suitable for cheerful, approachable messaging.
The slanted stress and soft terminals create a continuous forward momentum, and the spacing/width variation gives words a slightly organic cadence. The shapes stay clean and legible, but the expressive stroke behavior makes it more characterful than a neutral UI sans.