Sans Normal Ulbih 15 is a light, normal width, medium contrast, upright, normal x-height font visually similar to 'Mavel' by Arodora Type (names referenced only for comparison).
Keywords: ui text, body text, product design, editorial, signage, clean, modern, friendly, calm, precise, readability, versatility, neutral tone, modern clarity, rounded, open apertures, humanist, airy, minimal.
This typeface is a clean sans with gently rounded curves and a restrained, even rhythm. Strokes are smooth and consistent with subtle contrast, and terminals are mostly simple and crisp, keeping the overall texture airy. Proportions feel balanced, with open counters and clear apertures that prevent shapes from closing up in text. The lowercase shows a contemporary construction with a single-storey “a” and “g,” while the figures are straightforward and legible with a simple, open “4” and rounded “0/8/9” forms.
It performs well for user interfaces, dashboards, and general on-screen reading where clean shapes and open counters aid quick recognition. The steady texture also suits editorial layouts, corporate materials, and wayfinding or signage at moderate sizes, where a neutral sans voice is beneficial.
The tone is modern and approachable, combining clarity with a soft, rounded warmth. It reads as neutral and professional rather than expressive, making it suitable for interfaces and everyday communication where a calm, unobtrusive voice is desired.
The design appears intended as a general-purpose sans focused on clarity and contemporary simplicity. Its rounded construction and open forms suggest an emphasis on comfortable readability and a friendly, modern presentation across both display and text settings.
In running text, the spacing appears comfortable and the forms maintain distinction at smaller sizes, helped by the open bowls and uncomplicated joins. The overall impression is tidy and efficient, with a slightly human feel coming from the roundness and the single-storey lowercase shapes.