Sans Superellipse Ismo 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, sports, industrial, sci-fi, arcade, brutalist, athletic, impact, branding, futurism, signage, modularity, blocky, geometric, squared, octagonal, compact.
A heavy, geometric display sans built from squared-off, rounded-rectangle masses with frequent chamfered corners. Strokes are monolinear and dense, with tight internal counters that often appear as narrow vertical slots. Terminals are blunt and flat, and many forms show stepped cut-ins and notches that create a stencil-like rhythm. The overall silhouette is low-detail and strongly modular, with wide, stable capitals and a high, sturdy lowercase that keeps counters compact and rectangular.
Best suited to display settings where impact is the priority: headlines, posters, wordmarks, and packaging. It also fits sports branding, techno-themed graphics, and UI/overlay titles in games or video content, where the modular, notched shapes can read as purposeful and engineered.
The font reads as tough and engineered, with a retro-digital and arcade sensibility. Its blocky construction and notched detailing suggest machinery, signage, and game UI aesthetics, projecting a confident, no-nonsense tone with a hint of sci‑fi edge.
The design appears intended to deliver maximum visual weight with a modular, superelliptic construction, trading fine detail for bold silhouettes and distinctive cut-ins. It aims for a futuristic/industrial character that remains legible in short bursts while creating a strong, uniform texture in large-format typography.
Spacing appears intentionally tight and the heavy fill pushes letters to visually merge at small sizes, while large sizes emphasize the distinctive corner chamfers and slot counters. Numerals and punctuation follow the same squared, cut-out logic, reinforcing a consistent, industrial texture across lines.