Sans Superellipse Ismi 1 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, logos, signage, bold, friendly, playful, retro, chunky, impact, approachability, retro display, branding, rounded corners, squared curves, soft terminals, closed apertures, compact counters.
A heavy, geometric sans with superelliptical construction: curves read as rounded rectangles and bowls feel squarish rather than purely circular. Strokes are consistently thick with softened corners and mostly flat, sturdy terminals, creating a strong block-like silhouette. Counters are relatively tight and apertures tend to be closed or nearly closed, while the lowercase shows a tall x-height and compact ascenders/descenders for a dense, poster-ready texture. Round letters (O, Q, o, e) keep a squared-off roundness, and diagonals (V, W, X) are broad and weighty, reinforcing the solid rhythm across lines.
This font performs best where strong visual presence is needed: headlines, posters, branding marks, packaging, and large-format signage. Its compact counters and chunky forms favor short to medium strings, making it especially effective for punchy titles, labels, and bold callouts.
The overall tone is assertive and upbeat, combining a retro display feel with a friendly softness from the rounded corners. It reads loud and confident without feeling sharp or aggressive, leaning toward approachable, punchy headline energy.
The design appears intended to deliver maximum impact through simplified, superellipse-based forms—pairing geometric sturdiness with softened corners for a friendly, contemporary-retro display voice. The tall lowercase proportions support prominent text blocks while keeping a compact, uniform texture.
The figures and capitals carry a strong, sign-like presence, with simplified shapes and minimal internal detail that favor impact over delicate nuance. In longer settings the dense texture can feel compact due to the tight counters, but it maintains clear, consistent rhythm at display sizes.