Sans Normal Kemap 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Breno Narrow' by Monotype, 'TT Commons™️ Pro' by TypeType, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, confident, modern, punchy, impact, momentum, modernity, clarity, oblique, geometric, rounded, blocky, compact.
A heavy, oblique sans with a compact, geometric build and rounded bowls. Strokes are thick and even, with smooth curve transitions and broadly squared terminals that keep silhouettes bold and clean. Counters are relatively tight for the weight, and the forms lean consistently, producing a forward-angled rhythm. Uppercase shapes are wide and sturdy, while lowercase stays simple and single-storey where applicable, maintaining a cohesive, headline-oriented texture.
This font is best suited to short-form display typography where impact and motion are desired, such as headlines, posters, brand marks, sports and event graphics, and bold packaging callouts. It also works well for prominent UI labels or navigational elements when set large, where its dense strokes and oblique stance can help create hierarchy.
The overall tone is assertive and high-impact, with a dynamic slant that reads fast and athletic. Its straightforward geometry and dense color give it a contemporary, no-nonsense voice suited to attention-grabbing messaging.
The design appears intended to deliver a strong, modern display voice with a sense of speed and momentum. Its simplified, geometric letterforms and consistent slant prioritize clarity at large sizes and a bold graphic presence across marketing and branding contexts.
Round letters like O/C/G show nearly circular construction, contrasted by more angular joins in K/M/N/V/W that reinforce a technical, engineered feel. Numerals are bold and straightforward, matching the letterforms in weight and slant for consistent emphasis in mixed alphanumeric settings.