Sans Normal Hoket 2 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui labels, branding, posters, packaging, signage, friendly, playful, modern, approachable, clean, approachability, clarity, modernity, softness, versatility, rounded, soft, monoline, open counters, large apertures.
A rounded sans with smooth, continuous curves and gently softened terminals. Strokes read largely monoline, with subtle modulation where curves meet straights, and generous rounding throughout. Proportions feel roomy with broad bowls and open counters; circular forms (C, O, Q) are near-geometric, while diagonals (K, V, W, X, Y) keep the same softened, even rhythm. The lowercase shows a single-storey a and g, a short-shouldered r, and a softly curved, balanced s; the overall texture is even and legible at text sizes. Numerals follow the same rounded construction, with smooth, flowing figures and clear internal spaces in 6/8/9.
Well-suited for interface text, headings, and short-to-medium passages where clarity and a welcoming tone are needed. It also works effectively for brand systems, packaging, and signage that benefit from rounded, modern letterforms and a soft, friendly presence.
The font conveys a warm, contemporary friendliness—more inviting than austere—thanks to its rounded terminals and open, airy shapes. Its tone leans casual and optimistic, with a lightly playful character that still remains orderly and readable.
The design appears intended to blend geometric cleanliness with human, approachable softness. By pairing open counters and straightforward construction with rounded terminals, it aims for contemporary versatility that reads clearly while projecting a warm, upbeat voice.
The design maintains consistent corner radii and curvature across glyphs, creating a cohesive, polished system. The Q’s tail and the curved J and y add a touch of personality without disrupting the overall neutrality.