Sans Normal Ihrep 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Zing Sans Rust' by Fontfabric and 'Puck' by Type.p (names referenced only for comparison).
Keywords: branding, ui text, packaging, headlines, signage, friendly, modern, clean, approachable, playful, approachability, clarity, modernity, versatility, brand warmth, rounded, soft terminals, geometric, open counters, even rhythm.
A rounded sans with smooth, continuous curves and gently softened terminals throughout. Strokes are largely uniform, with minimal contrast and a steady, even color in text. Proportions lean broad, and many forms are built from simple circular and elliptical geometry, producing open counters and clear interior spaces. Corners and joins are rounded rather than sharp, giving the letterforms a cohesive, polished silhouette across capitals, lowercase, and numerals.
Well-suited to brand identities and packaging that need a friendly, contemporary impression, as well as UI labels and product interfaces where clarity and a soft tone matter. The broad proportions and rounded shapes also work effectively for headlines and short marketing copy, and can hold up well in signage where quick recognition is important.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded construction. It feels approachable and non-authoritarian, reading as casual-modern rather than technical or austere. The wide stance and soft endings create an inviting voice that stays clear at display sizes and remains comfortable in short text settings.
The design appears intended to provide a clean, modern sans with rounded geometry that softens the voice while maintaining straightforward readability. Its consistent stroke behavior and open forms suggest a focus on clarity and a welcoming personality for contemporary communication.
Round dots and punctuation harmonize with the curved construction, and diagonals (as in V/W/X/Y) keep a smooth, softened feel without becoming spiky. Numerals follow the same rounded logic, favoring legible, open shapes and consistent stroke weight.