Sans Normal Omgad 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bluteau Arabic Sans', 'Bluteau Hebrew Sans', and 'Bluteau Sans' by DSType; 'Modet' by Plau; 'Agent Sans' by Positype; and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, punchy, impact, clarity, warmth, modernity, simplicity, rounded, geometric, soft corners, blocky, compact.
A heavy, rounded sans with geometric construction and softened terminals. Counters are fairly open and the curves feel smooth and continuous, while straight strokes stay sturdy and consistent. Uppercase forms are broad and stable, and the lowercase shows a compact, readable rhythm with a two-storey “g” and simple, sturdy joins. Numerals are full and clear, with circular forms (0, 8, 9) reading strongly at display sizes.
This font is well suited to headlines, posters, and branding where strong impact and a friendly voice are needed. It should work especially well for packaging and signage that benefits from bold, rounded letterforms and quick character recognition at a glance.
The overall tone is friendly and contemporary, with a solid, no-nonsense presence. The rounded geometry adds warmth and approachability, while the dense weight communicates confidence and emphasis without feeling sharp or aggressive.
The design appears intended to deliver a modern geometric sans feel with extra warmth from rounded shaping, prioritizing clarity and visual punch for prominent typography.
The design favors simple silhouettes and strong figure/ground contrast, which helps characters hold up in large headlines. The punctuation and diacritics shown (e.g., apostrophe, ampersand) follow the same thick, rounded logic for a cohesive texture in text settings.