Sans Superellipse Hinek 13 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Timeout' by DearType, 'Muller Next' by Fontfabric, 'Gotham' by Hoefler & Co., 'Floki' and 'Kaarna' by LetterMaker, 'Fact' by ParaType, and 'Belle Sans' by Park Street Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, compact, industrial, retro, poster-like, space saving, impact, clarity, cohesion, display voice, blocky, rounded corners, square-oval, sturdy, high impact.
A compact, heavy sans with squared proportions softened by rounded corners and superellipse-like curves. Counters are relatively small and apertures tend toward closed shapes, creating dense letterforms with strong color on the page. Terminals are mostly flat and horizontal/vertical, with consistent stroke thickness and minimal modulation. Rounds (C, O, G, Q, 0) read as squarish ovals, while verticals dominate in letters like H, N, and U; the overall rhythm is tight and punchy, with slightly varying widths across the set.
Best suited to short, high-impact settings such as headlines, posters, packaging, labels, and signage where compact width and strong presence are desirable. It can also work for bold branding wordmarks and promotional lockups, particularly where a retro-industrial, squared-round aesthetic fits.
The tone is forceful and no-nonsense, with a condensed, sign-painting energy that feels utilitarian and attention-grabbing. Its rounded-rectangle geometry adds a friendly softness to an otherwise tough, industrial voice, giving it a retro display character suited to bold statements.
The design appears intended to deliver maximum impact in minimal horizontal space, using superellipse-based rounds and sturdy, flat terminals to keep forms simple and highly legible at display sizes. Its consistent, blocky construction suggests a focus on cohesive visual identity across letters and numerals for attention-forward typographic work.
In text, the density and tight interior spaces increase visual weight quickly, especially in mixed-case settings. The numerals follow the same blocky, rounded-rectangle logic and feel cohesive alongside the capitals. Spacing appears designed to keep words compact, emphasizing impact over airiness.