Sans Normal Asnag 3 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Futura Index EF' and 'Futura Text EF Pro' by Elsner+Flake, 'Futura' and 'Futura Paneuropean' by Linotype, 'Futura Now' by Monotype, and 'Futura PT' by ParaType (names referenced only for comparison).
Keywords: ui text, body text, editorial, product branding, signage, clean, modern, neutral, approachable, minimal, everyday readability, modern utility, friendly clarity, brand neutrality, humanist, open apertures, rounded terminals, even rhythm, clear numerals.
A clean sans serif with softly rounded curves, straightforward geometry, and consistently even stroke weight. Uppercase forms feel open and airy with generous counters (notably C, O, Q), while the lowercase shows a compact, short-bodied build with simple, single-storey shapes such as a and g. Terminals are predominantly plain and smooth, and joins stay crisp without decorative detailing. Numerals are clear and modern, with uncomplicated silhouettes and a friendly, slightly rounded feel.
Well-suited to interface typography, product and marketing copy, and general-purpose editorial layouts where clarity is prioritized. Its even texture and open counters also make it a good choice for straightforward signage and informational graphics that need a modern, friendly sans.
The overall tone is contemporary and neutral, leaning friendly rather than stark. Its smooth curves and uncomplicated letterforms give it an approachable, everyday voice that reads as practical, calm, and uncluttered.
The design appears intended as a versatile, contemporary workhorse sans: neutral enough for broad use while adding warmth through rounded curves and uncomplicated, readable shapes. It aims to provide a clean typographic color and dependable legibility across short and extended text.
Letter spacing and overall rhythm appear steady, supporting continuous reading in the sample text. Curved letters maintain a consistent roundness, while straight-stem characters (E, F, H, I, L) stay simple and restrained, reinforcing a clean, modern texture.