Sans Normal Arram 21 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Candor' and 'BR Firma' by Brink, 'Mazzard' by Pepper Type, 'Gilmer' by Piotr Łapa, and 'Neue Campton' by René Bieder (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, efficient, clarity, versatility, accessibility, neutrality, modernity, geometric, rounded, open, even, crisp.
A clean sans with broadly geometric construction and gently rounded curves. Strokes are even and steady, with soft joins and minimal modulation, producing a smooth, contemporary texture in text. Counters are generally open and circular-to-oval, and terminals read as straightforward and uncluttered. Overall spacing feels comfortable and slightly generous, supporting clear word shapes and a calm rhythm.
This font suits interface text, product pages, and general-purpose editorial layouts where consistent rhythm and clear counters matter. It also works well for straightforward branding systems, wayfinding, and presentation typography that needs a modern, unobtrusive voice.
The tone is modern and neutral with a friendly edge, driven by rounded forms and an unforced, practical drawing style. It feels matter-of-fact and dependable rather than expressive, making it suitable for designs that need clarity without calling attention to the letterforms.
The design appears intended as a versatile, everyday sans: geometric enough to feel contemporary, but softened to remain approachable and easy to read across sizes. Its consistent stroke weight and open forms suggest an emphasis on clarity and broad usability in mixed text-and-numeral contexts.
Uppercase forms appear orderly and restrained, while lowercase shapes maintain simple, readable silhouettes with open apertures and uncomplicated terminals. Numerals follow the same rounded, even-stroke logic, aligning well with the rest of the design for cohesive mixed-content settings.