Sans Contrasted Suvy 7 is a bold, very wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, logo design, sporty, retro, energetic, boldly playful, dynamic, impact, motion, branding, display, attention, oblique, rounded, soft corners, sheared, bouncy.
A heavy, oblique sans with a pronounced forward slant and broad proportions. The letterforms are built from sturdy strokes with softened corners and rounded bowls, creating a smooth but punchy silhouette. Curves are generous and open, while joins and terminals tend to be blunt and slightly angled, giving the shapes a cut, aerodynamic feel. The overall rhythm is lively and uneven in a controlled way, with a mix of wide rounds and compact diagonals that keeps word shapes animated.
Best suited for short, high-impact settings such as headlines, posters, apparel graphics, and sports or activity-oriented branding. It can also work for packaging and promotional copy where a bold, dynamic voice is needed. For longer text, it’s more effective in larger sizes where the oblique stance and broad forms have room to breathe.
The tone reads energetic and sporty, with a retro display attitude reminiscent of motion, speed, and signage. Its forward-leaning stance and chunky forms feel assertive but friendly, leaning more playful than formal. The rounded shaping softens the impact, making it approachable for bold statements rather than severe branding.
The design appears intended as a display sans that combines speed-oriented slant with friendly rounding, aiming for strong presence and quick recognition. Its shapes prioritize impact and motion cues over neutrality, suggesting use in branded environments where energy and momentum are part of the message.
Counters stay fairly open in letters like a, e, and s, supporting clarity despite the weight. Diagonal-heavy characters (K, V, W, X, Y) emphasize the slanted, kinetic feel, while round letters (O, Q, 0) provide strong, stable anchors. Numerals are robust and stylized to match the same sheared, aerodynamic construction.