Sans Normal Allaw 14 is a regular weight, very wide, low contrast, upright, tall x-height font visually similar to 'Adero' and 'Bizmo' by Eko Bimantara and 'FM Bolyar Sans Pro' by The Fontmaker (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, clean, confident, tech, clarity, modernity, approachability, brand presence, display impact, geometric, open counters, rounded terminals, sturdy, clear spacing.
A broad, geometric sans with smooth curves, straight-sided stems, and open, round counters. The letterforms keep a steady stroke presence and a clean, uncluttered silhouette, with generous widths that create an airy horizontal rhythm. Terminals read mostly square or softly rounded, and shapes like O/C/G lean toward circular construction; diagonals (V/W/X/Y) are crisp and stable. Numerals are simple and legible, matching the same straightforward, geometric drawing.
Best suited to display settings where the wide proportions can shine—headlines, posters, brand marks, and packaging. The clear, open construction also supports short-to-medium text in UI labels, wayfinding, and signage where quick recognition matters.
The overall tone is contemporary and approachable, balancing a technical clarity with a warm, friendly neutrality. Its wide stance and open shapes feel confident and unhurried, giving text a calm, modern presence.
The design appears intended as a clean, geometric workhorse with a broad footprint—built for contemporary communication that needs to feel both precise and approachable. Its simplified forms and steady rhythm suggest an emphasis on clarity, consistency, and strong presence at larger sizes.
Spacing appears comfortable and even, helping the wide forms avoid feeling crowded in words and lines. The design favors clarity over idiosyncratic details, producing a consistent rhythm across caps, lowercase, and figures.