Sans Normal Kidun 3 is a regular weight, very wide, low contrast, italic, normal x-height font visually similar to 'Sztos' by Machalski (names referenced only for comparison).
Keywords: headlines, branding, ui, signage, posters, modern, technical, clean, neutral, efficient, modernity, clarity, momentum, systematic design, display impact, geometric, oblique, open, smooth, monolinear.
A geometric sans with an oblique (italic) construction and a distinctly expanded footprint. Strokes are largely monolinear with smooth curve transitions and minimal modulation, producing crisp, even color in text. Counters are generally open and rounded (notably in O/C/G and lowercase o/e), while diagonals and terminals are clean and unembellished. The overall drawing favors broad, horizontally oriented forms and generous spacing, giving lines a steady, streamlined rhythm.
Its expanded proportions and oblique posture make it well-suited to headlines, wordmarks, and poster-style statements where width and motion are desirable. The low-contrast, clean shapes also fit interface labels and signage applications that benefit from steady, simplified forms.
The font reads as contemporary and utilitarian, with a subtle forward-leaning momentum. Its wide stance and restrained detailing suggest a technical, engineered tone rather than a decorative one, staying neutral and controlled even at larger sizes.
The design appears intended to deliver a modern geometric voice with forward emphasis, combining wide proportions and an oblique slant for impact while keeping forms simple and consistent for clarity across settings.
Round glyphs appear slightly elliptical, reinforcing the horizontal emphasis. The italic is more of an oblique slant than a calligraphic italic, maintaining consistent stroke logic across letters and figures. Numerals follow the same smooth, open geometry, supporting a cohesive typographic texture.