Sans Normal Labut 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Surt' by Blaze Type, 'Modica' by Monotype, 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display advertising, sporty, energetic, assertive, modern, playful, impact, motion, emphasis, modern branding, friendly strength, slanted, rounded, geometric, compact, chunky.
A heavy, right-slanted sans with rounded, geometric construction and tightly controlled counters. Strokes are broadly uniform with softly curved joins, producing a smooth, continuous silhouette rather than sharp calligraphic modulation. The letterforms read wide and sturdy, with compact apertures and generous, rounded bowls; terminals tend to look blunt and clean. Numerals and capitals share the same solid, slightly condensed-in-detail feel, keeping a consistent, high-impact rhythm across lines of text.
Best suited for display typography such as headlines, posters, and bold callouts where its slant and mass can do the work of emphasis. It also fits energetic branding contexts—especially sports, fitness, and youth-oriented packaging—where a rounded, modern, high-impact sans is desirable.
The overall tone is bold and kinetic, projecting speed and confidence through the consistent slant and thick forms. Its rounded geometry keeps it approachable rather than severe, giving it a contemporary, sporty voice suited to attention-grabbing messaging.
This design appears intended as a high-impact italic display sans that maximizes presence and momentum while keeping forms friendly through rounded geometry. The consistent stroke weight and wide proportions suggest a focus on clarity at large sizes and strong brand recognition in short phrases.
In text settings, the combination of strong weight and tight inner spaces makes it most comfortable at larger sizes, where the rounded details and counters remain clear. The italic angle provides motion and emphasis even without additional styling, and the wide stance helps headings feel expansive and punchy.