Sans Normal Labab 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mustica Pro' by Alifinart Studio, 'Myna' by Milatype, 'Glence' by Nine Font, 'Pulp Display' by Spilled Ink, 'Santral' by Taner Ardali, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports, sporty, confident, friendly, energetic, modern, impact, motion, approachability, modernity, display, rounded, geometric, compact, soft corners, high impact.
This typeface is a heavy, slanted sans with smooth, rounded construction and broad, even strokes. Curves are strongly circular (notably in O, C, G, and the lowercase bowls), while straight stems and diagonals are slightly softened at joins, giving the overall texture a cohesive, dense rhythm. Counters are relatively open for the weight, and terminals are clean and unornamented, producing a solid, punchy silhouette that holds together well in large settings. Numerals share the same rounded geometry and sturdy proportions, with simple, straightforward forms designed for clarity and presence.
Best suited to headlines, branding, and campaign graphics where a bold, energetic voice is needed. The heavy, rounded shapes can also work well on packaging and signage at larger sizes, and for sports or event-oriented communications where momentum and impact are desirable.
The combination of a strong weight and a forward slant reads as active and assertive, with a friendly edge from the rounded forms. It feels contemporary and promotional, suited to messaging that wants to be bold without turning sharp or aggressive.
The design appears intended to deliver maximum visual impact with a contemporary, approachable tone—using rounded geometry and a forward slant to create motion and confidence while keeping the overall color smooth and consistent.
Letterforms show a consistent geometric logic across capitals and lowercase, emphasizing circular bowls and steady stem widths. Spacing appears tuned for headline density, creating a compact, high-impact line with a smooth, continuous flow in running text samples.