Sans Contrasted Riwy 3 is a very bold, normal width, medium contrast, upright, tall x-height font visually similar to 'Annual' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, poster, retro, assertive, impact, legibility, ruggedness, condensed feel, blocky, square, rounded corners, ink-trap hints.
A heavy, block-built sans with tall lowercase proportions and compact internal counters. Forms are largely rectangular with softened corners, and many joins show subtle chamfering and notch-like cut-ins that add rhythm and keep tight apertures from filling in. Stroke endings are predominantly flat and squared, with occasional angled terminals that create a slightly mechanical, engineered texture. Spacing reads sturdy and headline-oriented, while the overall silhouette stays clean and upright with consistent, high-impact color on the page.
Best suited for headlines and short bursts of text where maximum impact is needed—posters, sports or team branding, labels, and bold packaging. It can also work for wayfinding or signage-style applications when used at sizes large enough to preserve clarity in the tight counters.
The tone is forceful and utilitarian, combining a vintage display punch with an industrial straightforwardness. Its squared geometry and tight apertures evoke signage, uniforms, and hard-edged branding, while the softened corners keep it from feeling overly harsh.
The design appears intended to deliver a compact, high-energy display voice with an engineered, industrial flavor. By pairing squared construction with softened corners and strategic cut-ins, it aims to stay legible and distinctive under heavy weight and tight apertures.
Uppercase letters appear especially compact and monolithic, and numerals carry the same squared, sturdy construction for strong set integrity. The design’s small interior openings and notched joins suggest it is optimized for bold display sizes where dense forms remain distinguishable.