Sans Normal Nubih 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Glimp' by OneSevenPointFive, 'PT Root' by ParaType, and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, loud, modern, sporty, impact, clarity, modernity, approachability, bold branding, rounded, blocky, compact, punchy, clean.
A heavy, geometric sans with broad proportions and smooth, rounded curves paired with crisp, squared terminals. The strokes are consistently thick with minimal modulation, producing solid counters and a compact, blocky silhouette. Curves on letters like C, G, O, and S are generous and even, while diagonals (A, K, V, W, X) feel sturdy and stable rather than sharp or delicate. Lowercase forms are simple and workmanlike, with single-storey a and g, a short-armed r, and a prominent, straightforward dot on i and j; numerals are similarly robust with rounded bowls and strong vertical presence.
This style performs best in attention-driven applications such as headlines, posters, branding marks, packaging, and large-format signage. Its sturdy shapes and simple construction hold up well when set large, where the rounded geometry and dense weight can deliver strong visual presence and clear word shapes.
The overall tone is assertive and upbeat, designed to read as bold and approachable rather than refined. Its rounded geometry and dense weight give it a friendly, contemporary feel that still commands attention in headlines.
The design appears intended as a high-impact, contemporary sans that balances geometric roundness with firm, squared endings for a bold, practical voice. It aims to be highly legible at display sizes while projecting an energetic, confident character.
Spacing appears built for impact: letters sit with a confident, tight rhythm that keeps words visually cohesive at display sizes. The combination of rounded bowls and squared cut terminals creates a slightly industrial, no-nonsense finish without feeling harsh.