Serif Normal Ebma 2 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, signage, logotypes, vintage, rustic, poster, western, playful, display impact, retro flavor, handmade feel, friendly tone, inked, soft serif, bracketed, rounded, lively.
This typeface is a heavy, slanted serif with rounded, bracketed terminals and a distinctly softened silhouette. Strokes show subtle swelling and taper, with corners that look slightly blunted, giving the letters an inked, pressure-made feel rather than a sharp engraved one. Counters are generally generous for the weight, and the overall rhythm is bouncy, with small variations in curve tension and serif shapes that keep the texture lively. Figures are bold and compact, matching the letters’ sturdy proportions and softened details.
It performs best in display contexts such as posters, headlines, product packaging, and signage where a bold, vintage-flavored serif can carry personality. It can also suit logotypes and badges that benefit from a sturdy, inked texture and a slightly playful slant.
The tone is warm and nostalgic, evoking old print, hand-inked signage, and workmanlike display lettering. Its friendly slant and chunky serifs create an upbeat, informal voice that feels more characterful than strictly formal.
The design appears intended to blend conventional serif construction with a softer, more hand-printed character. By combining substantial weight, rounded bracketed serifs, and gentle stroke modulation, it aims to deliver strong impact while keeping the tone approachable and retro.
At text sizes the strong weight creates a dark color, while the rounded serifs and open counters help maintain recognizability. The italics-like slant and irregularly softened edges contribute to a handcrafted impression, making the font feel energetic in short bursts of copy.