Sans Normal Adrag 15 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Boston' and 'Facundo' by Latinotype, 'Shoika' by Tropical Type Foundry, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui design, branding, editorial, marketing, packaging, modern, friendly, clean, dynamic, approachable, versatility, readability, modernity, approachability, rounded, humanist, open, smooth, neutral.
A slanted sans with smooth, rounded construction and uniform stroke strength. Curves are generous and broadly elliptical, while terminals read as cleanly cut and lightly softened rather than sharp. Proportions feel roomy with open counters and a steady, even rhythm that keeps forms clear at text sizes. The numeral set follows the same streamlined logic, with simple silhouettes and consistent slant that matches the letters.
This font suits interface and product typography where a clean, readable italic is needed for emphasis, navigation, or secondary text. It also works well for contemporary branding and marketing materials that benefit from an approachable, modern voice, and for editorial layouts where an italic sans can provide contrast within a system.
The overall tone is contemporary and easygoing, combining a straightforward, utilitarian feel with a warmer, more personable softness in the curves. The italic angle adds motion and a sense of forward momentum without becoming expressive or calligraphic.
The design appears intended as a versatile italic sans that maintains clarity and neutrality while adding a subtle, friendly softness. Its simplified shapes and consistent rhythm suggest a focus on dependable everyday typography across both display lines and continuous reading.
Round letters stay stable and balanced under the slant, and the design avoids fussy details, relying on clear geometry and spacing for its personality. The impression is cohesive across uppercase, lowercase, and figures, with a calm, consistent texture in paragraphs.