Sans Normal Adkud 10 is a regular weight, wide, low contrast, italic, tall x-height font visually similar to 'Plasto' by Eko Bimantara and 'Nizzoli' by Los Andes (names referenced only for comparison).
Keywords: ui, branding, headlines, posters, packaging, modern, clean, friendly, dynamic, casual, readability, approachability, contemporary tone, energetic emphasis, rounded, humanist, open, smooth, slanted.
This typeface is a slanted sans with smooth, rounded construction and a consistent, low-contrast stroke. Letterforms show open apertures and generous internal space, with a notably tall x-height that keeps lowercase forms prominent. Terminals are mostly clean and gently curved rather than sharply cut, and the overall rhythm leans airy and relaxed with slightly elastic, varied character widths across the alphabet. Numerals follow the same rounded, unobtrusive structure for a cohesive text and UI texture.
It works well for interface typography, product branding, and editorial headings where a modern, approachable voice is needed. The tall lowercase and open shapes support readability in short paragraphs, captions, and marketing copy, while the italicized stance adds energy to titles, callouts, and signage.
The overall tone is contemporary and approachable, balancing a clean, utilitarian sans foundation with an informal forward slant that adds motion. It feels friendly and non-authoritarian, suited to brands or interfaces that want clarity without looking rigid or overly technical.
The design appears intended to provide a clear, contemporary sans with a built-in sense of movement and friendliness. Its rounded geometry and open forms aim for easy reading and a welcoming tone, while the consistent slant helps deliver emphasis without requiring a separate italic companion.
Curves are emphasized over corners, giving the design a soft edge even in capitals. The slant is steady and readable, and the proportions favor comfortable scanning at text sizes while still presenting a distinctive, lively silhouette in headlines.