Sans Superellipse Hidek 15 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Campione Neue' by BoxTube Labs, 'Born Strong' by Rook Supply, 'Jesaya' by Typodermic, and 'Probeta' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, packaging, wayfinding, branding, industrial, assertive, sporty, utilitarian, techno, impact, space-saving, modernization, signage, blocky, compact, rounded corners, squared bowls, stencil-like.
A compact, heavy sans with rounded-rectangle construction and broadly squared curves. Counters are tight and apertures tend to be small, giving words a dense, poster-ready texture. Corners are consistently softened rather than sharply cut, while terminals and joins stay blunt and sturdy. Uppercase forms feel engineered and uniform, and the lowercase follows with simplified, geometric shapes and minimal modulation, maintaining a strong, even rhythm in text.
Best suited to display contexts where compact, high-impact lettering is needed: headlines, poster typography, packaging fronts, labels, and bold brand marks. It can also work for signage and wayfinding when set with ample tracking and generous line spacing to keep the dense counters from closing up.
The overall tone is forceful and functional, with an industrial clarity that reads as modern and no-nonsense. Its rounded-square geometry adds a friendly softness to an otherwise tough, condensed voice, evoking sports branding, equipment labels, and contemporary utility design.
The font appears designed to maximize punch and space efficiency through compact proportions and rounded-rectangle geometry, creating a modern, industrial sans that stays approachable. Its simplified forms prioritize quick recognition and a strong blocky silhouette for branding and display use.
The design relies on superelliptical curves and squared bowls (notably in C, G, O/Q, and the numerals), producing a distinctive ‘rounded block’ silhouette. The digit set matches the letterforms’ compactness, with sturdy verticals and simplified interior shapes that remain consistent at display sizes.