Sans Superellipse Gubaz 10 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'FF Scuba' by FontFont, and 'Dalle' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, punchy, playful, modern, approachable, impact, approachability, modernity, brand presence, rounded, soft corners, sturdy, compact, bulky.
A heavy, rounded sans with superellipse-like construction: curves read as squared-off rounds and corners are consistently softened rather than sharp. Strokes stay broadly even, producing dense, blocky silhouettes with generous interior rounding. Proportions lean compact in the bowls and counters, while the x-height is prominent, giving lowercase strong presence and a steady rhythm in text. Terminals are mostly blunt, with subtle rounding that keeps shapes cohesive across letters and numerals.
Best suited to short-to-medium copy where impact matters: logos, brand systems, packaging, posters, and bold UI moments such as buttons, badges, and section headers. It also works well for signage and display typography where its rounded, compact forms can stay legible while projecting a friendly, contemporary character.
The overall tone is upbeat and approachable, with a confident, poster-ready voice. Its rounded rectangular geometry suggests a contemporary, tech-adjacent friendliness while still feeling sturdy and emphatic for attention-getting typography.
The design appears intended to deliver a bold, highly recognizable texture using rounded-rectangle geometry, balancing warmth with a modern, structured feel. Its large lowercase presence and blunt terminals point to a practical display workhorse aimed at clear, emphatic communication.
Counters tend to be tight and geometric, so the face reads best when given enough size or spacing to keep internal openings clear. The numerals and uppercase share the same softened, squared-round logic, reinforcing a consistent, branded texture across mixed-case settings.