Sans Normal Obram 1 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Altersan' and 'EB Corp' by Eko Bimantara, 'Panton Rust' by Fontfabric, 'Corbert Condensed' by The Northern Block, 'Meutas' and 'Meutas Soft' by Trustha, and 'Exalted' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, chunky, playful, confident, retro, impact, approachability, display clarity, brand voice, rounded, soft corners, compact counters, sturdy, bouncy.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are consistently thick and terminals are blunt with softly eased corners, giving the letters a dense, sturdy silhouette. Counters are relatively compact (notably in O, P, R, a, e) and apertures tend toward closed, which increases color and impact at display sizes. The lowercase has a single-storey a and g, simple bowl-and-stem construction, and minimal modulation, producing an even rhythm across words.
This font is well suited to high-impact headlines, posters, and short promotional copy where a strong, friendly voice is needed. Its sturdy shapes also work well for packaging, signage, and logo wordmarks, especially in contexts that benefit from a rounded, approachable feel.
The overall tone is bold and approachable, with a slightly bouncy, playful character that feels upbeat rather than technical. Its softness and dense shapes read as friendly and informal, while the weight conveys confidence and punch.
The design appears intended to provide a bold, modern rounded sans that prioritizes immediate legibility and a warm, approachable personality. Its compact counters and solid texture suggest a focus on display use and brand-forward messaging over delicate text settings.
The numerals match the letterforms with rounded geometry and thick joins, maintaining strong consistency in texture. At smaller sizes the tight interior spaces may darken quickly, so it visually favors larger settings where the rounded details and counters remain clear.