Sans Other Guso 3 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, industrial, art deco, futuristic, posterish, architectural, display impact, geometric stylization, industrial tone, retro futurism, stencil-like, geometric, modular, rounded, notched.
A heavy, geometric sans with a modular build and pronounced internal cuts. Most forms are constructed from near-monolinear blocks with rounded outer corners and straight vertical terminals, while narrow vertical slots and stepped notches carve the counters and joins. Curves tend toward semicircles and quadrant arcs, giving bowls a compact, engineered feel, and the overall rhythm reads as tightly packed with strong silhouette emphasis and reduced interior openness.
Best suited to headlines, posters, and branding where its sculpted, cut-out shapes can read clearly at larger sizes. It works well for logotypes, event graphics, packaging fronts, and signage that benefits from a bold, architectural voice; for smaller copy, increased tracking and leading would help maintain clarity.
The cut-in detailing and bold geometry create an industrial, machine-made tone with clear Art Deco and retro-futurist associations. It feels assertive and display-driven, suggesting signage, manufacturing, and club/poster aesthetics rather than neutral text setting.
The design appears intended as a distinctive display sans that reinterprets geometric letterforms through systematic cutouts and notches, prioritizing silhouette impact and a mechanical rhythm. Its construction suggests a focus on creating a recognizable texture and a retro-industrial personality for branding and editorial headlines.
The consistent use of vertical slit counters and segmented joins produces a stencil-like impression without traditional bridges. In running text, the deep cuts can visually connect across lines and words, creating a distinctive striped texture that rewards larger sizes and generous spacing.