Sans Other Guso 4 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, art deco, stencil, poster, industrial, retro, attention-grabbing, stencil effect, deco revival, graphic branding, geometric, modular, rounded, cut-out, high-impact.
A heavy, geometric display sans built from broad, blocky forms and circular segments. Many glyphs feature consistent vertical slit cut-outs and occasional diagonal notches, creating a stencil-like construction while keeping overall counters relatively large. Curves tend toward near-perfect semicircles, while straight strokes are square-ended and monoline in feel, producing a modular rhythm across letters and numerals. The lowercase follows the same architecture with simplified bowls and a tall, prominent x-height, giving text a dense, uniform texture.
Best suited for short, high-impact settings such as posters, headlines, branding marks, packaging fronts, and signage where the cut-out geometry can read clearly. It can also work for event graphics or title treatments that want a retro industrial or Deco-inspired voice, but it’s less appropriate for extended small-size text due to the strong internal cuts.
The cut-out detailing and geometric proportions evoke Art Deco and industrial signage, with a bold, engineered attitude. The overall tone is assertive and graphic, leaning more toward theatrical headlines than neutral reading. Its repeated vertical splits add a cinematic, poster-like energy that feels retro-futurist and machine-made.
The design appears intended to deliver maximum visual punch with a distinctive stencil/slot motif, combining geometric construction with decorative cut-outs for instant recognizability. It prioritizes bold silhouette and rhythmic internal breaks to create a signature look in display typography.
The stencil breaks are integrated as design features rather than purely functional gaps, and they appear with fairly consistent placement, helping maintain coherence across the character set. Some letters rely on partial bowls and strong verticals, which amplifies the rhythmic “striped” appearance in longer lines of text.