Sans Normal Hobeg 3 is a light, normal width, monoline, upright, normal x-height font visually similar to 'Antipasto Pro' and 'Aristotelica Pro' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, packaging, signage, editorial, clean, friendly, modern, approachable, calm, clarity, approachability, modern utility, brand neutrality, rounded, geometric, open, airy, soft.
A rounded, geometric sans with consistent monoline strokes and softly finished terminals. Counters are generous and circular forms (O, o, e, 0) read smooth and even, while straight strokes keep a clean, engineered feel. The lowercase shows single-storey a and g, a compact, simple ear on g, and a round i/j dot that reinforces the overall softness. Figures are uncomplicated and open, with a notably circular zero and evenly weighted curves across 2, 3, 5, and 9.
Works well for interface copy, app navigation, and product UI where clarity and a friendly tone are needed. Its rounded geometry also suits modern branding systems, packaging, and wayfinding/signage, and it can hold up in short editorial passages and headings when a clean, approachable sans is desired.
The overall tone is friendly and contemporary, with a gentle, non-assertive voice. Rounded joins and open shapes keep it approachable and easygoing, making it feel more welcoming than clinical while still staying orderly and modern.
The design appears intended to provide a contemporary geometric sans that stays readable and neutral while adding warmth through rounded shapes and simple, open constructions. It prioritizes consistent rhythm and clean forms for versatile everyday use across digital and print contexts.
Diagonal letters (V, W, X, Y, K) keep smooth, consistent angles without sharp contrast, supporting an even rhythm in both caps and lowercase. The Q features a distinct, simple tail that adds a small signature detail without becoming decorative.