Sans Normal Lykum 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Graphicus DT' by DTP Types; 'Futura EF' by Elsner+Flake; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; and 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, logos, playful, punchy, sporty, retro, friendly, impact, momentum, approachability, display focus, rounded, blocky, compact, bouncy, soft corners.
A heavy, slanted sans with broad proportions and compact internal counters. Letterforms lean consistently, with rounded joins and softened corners that keep the weighty shapes from feeling harsh. Curves are built from smooth, near-circular bowls (notably in C, G, O, Q, and e), while terminals and diagonals are cut with blunt, angled ends that add snap and forward motion. Spacing reads tight and energetic, and the overall texture is dense and uniform in color.
Best suited to headlines, posters, packaging, and brand marks where strong presence and motion are desirable. It performs especially well in sporty or youth-oriented identities, promotional graphics, and punchy editorial callouts. For longer text, it will read most comfortably at larger sizes due to its dense weight and tight interior spaces.
The font projects a bold, upbeat voice with a distinctly sporty, poster-like attitude. Its rounded construction feels approachable and fun, while the strong slant and chunky silhouettes add urgency and impact. The result is lively and attention-grabbing rather than formal or quiet.
This design appears intended to deliver maximum impact with a friendly, rounded geometric voice, using a pronounced slant and blunt cuts to suggest speed and momentum. It prioritizes bold silhouette recognition and a cohesive, energetic rhythm for display typography.
Uppercase forms are straightforward and geometric, while lowercase includes a single-storey a and g that reinforce the friendly, contemporary tone. Numerals are sturdy and open, designed to hold up at large sizes with clear silhouettes. The italic angle is prominent enough to be a defining characteristic in headlines and short bursts of copy.