Sans Normal Memiy 1 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Round' by Artegra, 'EquipExtended' by Hoftype, 'Fact' by ParaType, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, confident, energetic, friendly, impact, motion, headline focus, modern branding, rounded, slanted, compact joins, chunky, smooth.
A heavy, right-slanted sans with broad proportions and generously rounded curves. Strokes are thick and uniform, with smooth terminals and minimal modulation, creating dense, high-impact silhouettes. Counters tend to be compact—especially in letters like a, e, and s—while round characters (o, O, 8, 9) keep a soft, geometric feel. The overall rhythm is forward-leaning and compact, with sturdy diagonals and simplified joins that favor bold clarity over fine detail.
This font suits bold headlines, posters, and campaign-style messaging where slanted, high-mass letterforms help convey motion and emphasis. It also fits branding and packaging that benefit from a friendly but forceful voice, and works well for sports or event graphics that need immediate visibility.
The tone is assertive and energetic, with a sporty, upbeat presence. Its rounded geometry keeps the voice approachable rather than aggressive, while the strong slant adds motion and urgency that reads well in attention-grabbing contexts.
The design appears intended as a high-impact display sans that combines strong weight with rounded geometry and a dynamic slant. Its simplified shapes and tight counters suggest an emphasis on bold presence and quick recognition in short text settings.
Numerals and capitals appear designed for headline use, emphasizing large shapes and clear silhouettes at a distance. The letterforms keep a consistent, simplified construction across the set, prioritizing impact and uniformity over delicate apertures or intricate spacing.