Sans Normal Iddak 10 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, advertising, posters, social media, friendly, casual, approachable, lively, modern, approachability, informality, motion, clarity, modernity, rounded, soft, humanist, hand-drawn, bouncy.
This italic sans shows rounded, softly modeled letterforms with low-contrast strokes and a smooth, monoline feel. Curves are generous and slightly elastic, with terminals tending toward rounded or gently tapered ends rather than crisp cuts. Proportions read contemporary and informal, with open counters and a rhythm that varies subtly from glyph to glyph, giving the texture a lightly hand-drawn, variable-width character while remaining clean and coherent.
This font works well for branding and packaging that aims for a friendly, modern impression, as well as posters, ads, and social media graphics where an informal italic can add momentum. It also suits short-to-medium editorial callouts, quotes, and UI accents where a softer, more personable sans is desired.
The overall tone is warm and easygoing, with an energetic slant that feels conversational rather than formal. Its rounded construction and mild irregularities lend a personable, friendly voice suited to upbeat messaging.
The design appears intended to deliver a clean italic sans with a human, approachable texture—combining simple geometry and rounded terminals with just enough variation to feel lively and less rigid than a strictly constructed sans.
Capitals stay simple and uncluttered, while the lowercase introduces more of the font’s personality through soft joins and buoyant curves. Numerals match the same rounded construction and maintain a consistent, readable presence alongside text.