Sans Superellipse Etgog 7 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'FF Clan' by FontFont and 'TT Bluescreens' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, assertive, retro, impact, space saving, motion, headline emphasis, condensed, slanted, heavy, rounded, compact.
A condensed, heavy sans with a pronounced rightward slant and compact proportions. Curves are built from rounded-rectangle shapes, giving bowls and counters a softly squared, superelliptical feel. Strokes stay largely uniform with minimal modulation, and terminals are clean and blunt, producing a dense, dark texture. The lowercase is straightforward and utilitarian, with simple single-storey forms and tight apertures that keep words compact and punchy.
Best suited to headlines and short, high-impact lines where space is limited and strong emphasis is needed. It works well for sports-related branding, promotional materials, posters, packaging callouts, and attention-focused editorial display. For longer text, it is most effective in brief subheads or emphasized phrases where its dense color and slant can be used intentionally.
The overall tone is fast, forceful, and attention-grabbing, with a display-first attitude. Its compressed width and aggressive slant suggest motion and urgency, while the rounded geometry keeps it friendly enough to avoid feeling harsh. The result feels sporty and headline-driven, with a mild retro, poster-like flavor.
This design appears intended to deliver maximum impact in a narrow measure, combining compressed width with a dynamic slant for speed and emphasis. The rounded-rectangle construction suggests an aim for modern, geometric clarity while keeping the overall feel approachable and cohesive across letters and numerals.
The rhythm is tightly packed and consistent, creating strong vertical emphasis and an efficient footprint. Numerals match the condensed, heavy construction and read as sturdy and headline-oriented, reinforcing the font’s strong signage presence.