Sans Normal Odbuk 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Plasto' by Eko Bimantara, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, playful, confident, impact, approachability, display clarity, brand presence, rounded, geometric, bulky, compact, smooth.
A heavy, rounded sans with substantial strokes and smooth, continuous curves. The forms lean geometric, with circular bowls and softened corners, while counters stay relatively open for the weight. Terminals are blunt and clean, and the overall rhythm is compact with stable verticals and strong horizontal bars. Numerals are robust and simple, matching the letterforms with consistent weight and minimal detailing.
Best suited for headlines and display settings where bold, rounded shapes can carry a message quickly—such as posters, branding, packaging, and storefront or wayfinding signage. It also works well for short UI labels or calls to action when a friendly, high-impact look is desired, though longer text will benefit from generous spacing.
The tone is upbeat and approachable, with a chunky presence that feels confident and a bit retro. Its rounded geometry gives it a friendly, informal voice that reads as energetic rather than technical.
The design appears intended to deliver maximum impact with a warm, geometric personality—prioritizing bold silhouettes, clean construction, and consistent texture for modern display typography.
At larger sizes the dense silhouettes create strong graphic impact, while tighter internal spaces in some letters suggest it will feel most comfortable with a bit of breathing room in tracking and line spacing. The design maintains a consistent, uniform texture across mixed-case settings, keeping headlines cohesive and punchy.