Sans Normal Yidek 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Neue Reman Sans' by Propertype; 'URW Form' by URW Type Foundry; and 'Elpy', 'Entendre', and 'Entendre Rough' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, social media, handmade, playful, casual, retro, friendly, hand-lettered look, casual impact, warmth, motion, textured, brushy, rounded, chunky, organic.
A slanted, heavy sans with rounded construction and visibly irregular contours. Strokes appear brush- or marker-like, with softened corners, slight wobble in edges, and uneven terminals that create a tactile, hand-printed texture. Counters are generally open and rounded, and the overall rhythm is lively rather than strictly geometric, with small variations in character width and stroke thickness that read as intentional. Figures are sturdy and compact, matching the letterforms’ thick, informal presence.
It performs best in short-to-medium display settings where the textured strokes can be appreciated: headlines, posters, packaging, and casual branding. It can also work for pull quotes or social media graphics where an informal, hand-rendered tone is desired.
The font conveys a friendly, handmade energy with a slightly vintage, poster-like flavor. Its roughened edges and forward slant feel conversational and upbeat, leaning toward craft and DIY rather than corporate polish.
The design appears intended to simulate bold hand-lettering in a clean sans framework, adding organic texture and a slight slant to create warmth and momentum while staying highly legible at display sizes.
The texture is consistent across uppercase, lowercase, and numerals, helping longer text maintain a cohesive “inked” feel. The italic angle is noticeable without becoming cursive, keeping the forms firmly in a print-style, sans tradition while adding motion and emphasis.