Sans Normal Rikuw 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, app design, branding, packaging, posters, friendly, approachable, casual, modern, clean, approachability, clarity, modern simplicity, everyday usability, rounded, soft terminals, monoline, open apertures, generous spacing.
A rounded, monoline sans with softly squared curves and gently flattened terminals that give strokes a slightly cushioned feel. Counters are open and uncomplicated, with simple geometric construction and consistent stroke thickness throughout. Uppercase forms read broad and stable, while lowercase shapes maintain clear differentiation and a steady rhythm; round letters stay near-circular without becoming rigidly mechanical. Numerals follow the same friendly geometry, with smooth curves and uncomplicated joins for even texture in running text.
It suits UI and product design where a friendly, contemporary sans is needed, and it can work well for brand systems, packaging, and editorial callouts that benefit from a soft, approachable tone. The even stroke weight and open forms also make it a practical choice for short-to-medium passages at display and comfortable text sizes.
The overall tone is warm and informal, balancing modern simplicity with a human, easygoing softness. Its rounded shaping and calm rhythm make it feel inviting rather than technical, lending a light, approachable voice to headlines and interface copy alike.
The design appears intended to deliver a clean, modern sans with rounded warmth, prioritizing straightforward letterforms and an even, low-friction reading rhythm. It emphasizes approachability and clarity over sharp, high-precision geometry.
Curved joins and slightly flattened stroke endings help reduce sharpness, producing a smooth, readable texture at larger sizes. The punctuation and mixed-case sample show consistent spacing and steady verticals, keeping long lines from feeling jittery.