Sans Normal Atgat 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Interval Next' by Mostardesign and 'Motiva Sans' by Plau (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, friendly, modern, neutral, approachable, clarity, versatility, modernity, approachability, neutrality, rounded, geometric, open counters, high legibility, even rhythm.
A clean, rounded sans with largely geometric construction and smooth, continuous curves. Strokes are even and steady with minimal modulation, and joins are crisp without ornamental terminals. Round letters like O/C/G show broad circular forms, while straight-sided letters keep simple, direct geometry; overall spacing and rhythm feel consistent and calm. The lowercase is straightforward and readable, with open apertures and uncomplicated shapes, and the numerals follow the same plain, sturdy logic with clear differentiation.
It suits interface and product text, dashboards, and general-purpose UI where clarity and neutrality are important. The steady rhythm and rounded geometry also make it a good fit for contemporary branding, wayfinding and informational signage, and editorial layouts that need a clean, approachable voice.
The tone is neutral and contemporary, leaning friendly through its rounded forms and open counters rather than sharp, technical detailing. It reads as unobtrusive and dependable, designed to blend into interfaces and everyday communication without calling attention to itself.
The design appears intended as a versatile, everyday sans that prioritizes legibility and a smooth, modern texture. Its restrained detailing and rounded, geometric forms suggest a focus on broad usability across screen and print contexts while maintaining a friendly, contemporary presence.
Capital forms look slightly softened by rounded geometry, and the overall texture in paragraph settings appears even, producing a smooth gray value. Diagonals (V/W/X/Y) are clean and stable, while curves and bowls maintain consistent width and generous interior space that supports clarity at smaller sizes.