Sans Normal Ulbah 18 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, branding, signage, clean, contemporary, calm, neutral, approachable, versatility, legibility, modern neutrality, friendly tone, clarity, humanist, open counters, rounded terminals, tall ascenders, single-storey a.
This typeface has a clean, modern sans construction with subtly softened geometry and open, airy counters. Curves are smooth and broadly circular (notably in C, G, O, and Q), while verticals remain steady and even, creating a quiet, consistent rhythm. Terminals tend to be rounded or gently tapered rather than sharply chopped, and joins are restrained, keeping letterforms legible at text sizes. The lowercase shows a single-storey “a,” a looped “g,” and relatively tall ascenders, with simple, uncluttered shapes that read clearly in running text. Numerals are straightforward and proportional in feel, matching the alphabet’s calm, rounded tone.
It suits interface copy, product copy, and general-purpose body text where clarity and a steady reading rhythm matter. The clean shapes and open counters also make it a good fit for modern branding systems, headings, and straightforward signage that needs a friendly but professional tone.
The overall tone is neutral and contemporary, with a friendly, approachable softness that avoids looking technical or rigid. Its rounded forms and open spacing give it a calm, readable voice suited to everyday communication rather than overt display.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and an even text texture while adding a gentle softness through rounded curves and approachable lowercase forms.
Capitals feel slightly more formal and geometric, while the lowercase introduces a mild humanist warmth through its curved shoulders and looped forms. The sample text maintains an even color on the page, suggesting a balanced texture for paragraphs and mixed-case settings.