Sans Normal Abmoj 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Northpole' by 38-lineart; 'Bio Sans', 'Bio Sans Soft', and 'Siro' by Dharma Type; 'Bari Sans' by JCFonts; and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: ui labels, brand systems, marketing copy, headlines, captions, modern, clean, neutral, technical, efficient, clarity, modernization, emphasis, simplicity, monoline, oblique, rounded, open apertures, crisp.
A monoline sans with a consistent oblique slant and smooth, rounded curves. Letterforms favor simple geometric construction with open counters and largely unmodulated strokes, producing an even color in text. Curves are clean and broadly circular (notably in C, O, S), while diagonals and joins stay sharp and tidy in forms like K, V, W, and X. Terminals are mostly straight-cut and crisp, giving the design a precise, contemporary finish.
Works well for interface labeling, product and tech branding, and general-purpose editorial or marketing text where a clean italic voice is needed. It can also serve as an emphasis style in layouts that require a modern sans with clear, unobtrusive rhythm.
The overall tone is contemporary and straightforward, with a purposeful, efficient feel. Its slanted posture adds motion and emphasis without becoming expressive or calligraphic, keeping the voice neutral and professional.
The design appears intended as a practical italic sans for contemporary communication: clear forms, restrained detailing, and a steady oblique angle that provides emphasis while staying readable across sizes.
Uppercase forms read stable and schematic, while the lowercase maintains clarity through open shapes and generous interior space. Numerals are simple and highly legible, matching the same smooth curvature and clean cuts as the letters.