Serif Other Ubbu 12 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, vintage, western, circus, playful, quirky, display, period evoke, ornamental, attention-grab, condensed, bracketed serifs, flared stems, teardrop terminals, ball terminals.
A condensed decorative serif with tall proportions, mostly monoline strokes, and crisp bracketed serifs. Many letters use gently flared stems and distinctive internal notches or cut-in details, giving the forms a carved, poster-like feel. Curves are narrow and upright, with occasional teardrop/ball terminals and compact bowls that keep the texture dense and vertical. Numerals follow the same condensed rhythm, with simple, high-contrast silhouettes and minimal curvature.
Best suited for display settings such as posters, headlines, signage, and branded wordmarks where a vintage decorative voice is desired. It can also work for packaging or labels, especially when paired with simpler text type for body copy and used at moderate-to-large sizes for clarity.
The overall tone feels vintage and theatrical, leaning toward old-time display printing. Its quirky cuts and narrow stance suggest a Western/circus poster flavor—confident, a bit mischievous, and intentionally attention-grabbing rather than neutral.
The design appears intended to reinterpret a condensed, old-style display serif with ornamental cut-ins and idiosyncratic terminals to create a memorable, period-leaning voice. It prioritizes character and vertical impact over neutrality, aiming for strong recognition in short phrases and titles.
Round letters (like O and Q) are drawn as tall ovals with tight counters, and several capitals feature characteristic inline-like cut-ins that read as decorative engravings. Spacing in the sample text stays compact, producing a strong vertical cadence that works best when set with generous leading.