Sans Normal Higun 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa (names referenced only for comparison).
Keywords: ui text, product design, brand system, signage, editorial text, friendly, clean, modern, approachable, calm, versatility, legibility, approachability, modernity, clarity, rounded terminals, open apertures, generous counters, soft geometry, even rhythm.
A clean sans with softly rounded terminals and a gently geometric construction. Strokes are even and smooth, with open apertures and generous counters that keep letters clear at text sizes. Uppercase forms are straightforward and balanced, while the lowercase leans on single-storey shapes (notably the a and g) for a simpler, more contemporary feel. Overall spacing and proportions produce an even typographic color without looking rigid.
Well-suited for interfaces, product UI, and general-purpose branding where a friendly but professional voice is needed. The open shapes and steady rhythm also make it a solid choice for short-to-medium editorial copy, captions, and clear labeling in signage or wayfinding contexts.
The rounded finishing and open forms give the type a friendly, approachable tone while remaining neutral enough for everyday communication. It reads as modern and unpretentious, with a mild softness that avoids a clinical, ultra-technical feel.
The design appears intended as a versatile, modern sans that prioritizes clarity and a pleasant reading texture. Its softened geometry and simplified lowercase suggest an aim toward contemporary digital and product environments while staying broadly usable across print and screen.
Curves are drawn with a consistent, rounded logic (notably in C, G, O, and the numerals), and many joins avoid sharp corners, reinforcing the smooth texture. The numerals follow the same rounded, steady rhythm as the letters, supporting cohesive mixed text.