Sans Normal Hogas 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Marlin Sans' and 'Marlin Soft' by FontMesa (names referenced only for comparison).
Keywords: ui text, brand systems, signage, presentations, editorial, clean, modern, friendly, neutral, calm, everyday legibility, approachable modernity, system neutrality, clarity, rounded terminals, geometric, open counters, soft corners, even rhythm.
A clean sans with rounded terminals and softly eased corners throughout. Forms lean geometric, with circular bowls and open counters, but the joins and stroke endings are gently softened to avoid a clinical feel. Curves are smooth and continuous, stroke transitions stay even, and spacing reads steady and balanced in both the grid and paragraph text. Numerals follow the same rounded, monoline logic and sit comfortably alongside the lowercase.
Works well for UI and product text where clarity and a calm rhythm are important, and it scales nicely for headings without becoming harsh. The rounded terminals and open counters also suit branding, wayfinding, and presentations that need a friendly, contemporary voice.
The overall tone is modern and approachable, with a quiet friendliness created by the rounded endings and open shapes. It feels neutral enough for general interface and editorial use, while still conveying a mild, contemporary warmth.
Likely designed as a versatile, general-purpose sans that prioritizes legibility and consistency, adding subtle softness via rounded terminals to keep the tone approachable across digital and print contexts.
Uppercase construction is simple and legible, while lowercase maintains clear differentiation between similar shapes through open apertures and consistent proportions. Round letters (o, e, c) stay near-circular, and diagonals (v, w, y, z) keep a crisp but softened presence thanks to the rounded terminals.