Sans Superellipse Etros 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Goodland' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, tech branding, signage, sporty, dynamic, technical, modern, assertive, impact, speed, compactness, modernity, distinctiveness, condensed, oblique, rounded corners, superelliptic, squared curves.
A condensed oblique sans with sturdy, low-contrast strokes and rounded-rectangle (superelliptic) counters. Curves resolve into softly squared corners, giving bowls and apertures a compact, engineered feel rather than a purely geometric circular one. Terminals are mostly clean and blunt, with occasional subtle tapering on diagonals; internal spacing stays tight but consistent, helping the face hold its shape at display sizes. The rhythm is vertical and forward-leaning, with compact letter widths and a slightly mechanical construction across caps, lowercase, and numerals.
This font is best suited to headlines, posters, and short-to-medium text where a compact, high-impact texture is desirable. It works well for sports and fitness identities, motorsport or action-oriented graphics, tech and hardware branding, packaging callouts, and signage or UI moments that need a compressed, forward-moving emphasis.
The overall tone is fast, modern, and utilitarian, conveying motion and performance. Its oblique stance and compressed proportions read as sporty and technical, with a confident, no-nonsense voice suited to contemporary branding and interfaces.
The design appears intended to combine a space-saving condensed fit with a performance-oriented oblique stance and a distinctive rounded-rectangle geometry. It prioritizes punch, speed, and a modern industrial clarity over quiet neutrality.
Distinctive superelliptic bowls and counters create a recognizable texture in words, especially in rounded letters and numerals. The condensed fit and forward slant increase visual momentum, so longer lines appear energetic and dense, making spacing and line length important for comfortable reading.