Serif Normal Ruluh 2 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: book text, editorial, magazines, longform, branding, classic, bookish, literary, warm, formal, text setting, classic tone, print flavor, readability, bracketed, calligraphic, oldstyle, flared, lively.
A traditional serif with softly bracketed serifs and subtly calligraphic stroke endings that create a gently animated texture. Proportions feel slightly narrow and vertical, with a comparatively short x-height and clear ascender/descender presence, giving the lowercase a compact, bookish rhythm. Curves are smooth and generously rounded (notably in C, O, and S), while terminals and joins show mild flare and modulation rather than sharp, mechanical cuts. Numerals and capitals read evenly, with a calm, classic cadence suited to continuous text.
Well-suited to book and editorial typography where a traditional serif texture and compact lowercase are desirable. It should work nicely for magazines, essays, and literary projects, as well as refined branding and packaging that benefits from a classic, print-rooted voice. For display use, it can provide an elegant, traditional feel in titles and pull quotes without becoming overly decorative.
The tone is classic and literary, projecting a quiet authority without feeling cold. Its soft brackets and slightly humanist shaping add warmth and approachability, evoking traditional print typography and editorial polish. Overall, it feels formal enough for serious content, yet lively enough to avoid stiffness.
The design appears intended as a conventional text serif that balances readability with a touch of humanist warmth. Its short x-height, bracketed serifs, and moderated contrast suggest a focus on comfortable long-form reading and a familiar, time-tested typographic presence.
The italic is not shown; the sample indicates a steady color at text sizes with comfortable spacing and a measured pace. The ampersand is notably expressive and curvilinear, adding a touch of personality to otherwise restrained letterforms. Descenders (such as in g, j, p, q, y) are prominent, reinforcing the traditional text-face silhouette.