Serif Normal Iproz 7 is a regular weight, normal width, medium contrast, upright, short x-height font.
Keywords: books, editorial, magazines, longform, academic, classic, bookish, formal, traditional, literary, readability, tradition, authority, editorial tone, bracketed, oldstyle, calligraphic, crisp, open counters.
This serif shows classic, book-oriented proportions with modest stroke contrast and clearly bracketed, wedge-like serifs. Curves are smooth and slightly calligraphic, with a steady rhythm and relatively generous apertures that keep forms open in text. Uppercase letters are stately and evenly proportioned, while the lowercase has a noticeably short x-height and compact bodies, giving the line a refined, slightly vertical texture. Numerals follow the same traditional logic, with sturdy stems and rounded bowls that match the text color.
Well-suited to continuous reading in books, magazines, and editorial settings where a familiar serif texture is preferred. It can also support academic and institutional typography, especially in headings and pull quotes where its classic proportions and steady rhythm read as authoritative. For body copy, the short x-height suggests it will feel most comfortable when given adequate size and leading.
The overall tone is traditional and literary, evoking printed books, editorial layouts, and institutional materials. Its measured contrast and restrained detailing read as serious and dependable rather than decorative. The short x-height and classic modeling add a slightly scholarly, old-world flavor.
The font appears intended as a conventional text serif that prioritizes a familiar, bookish rhythm and a composed, formal presence. Its moderate contrast, bracketed serifs, and open counters suggest a goal of dependable readability while preserving a traditional, print-rooted voice.
The design maintains a consistent serif treatment across caps, lowercase, and figures, producing a cohesive text color. Round letters keep their counters open, and terminals lean toward crisp, tapered endings rather than blunt cuts, reinforcing a conventional reading-face character.