Sans Normal Lyley 11 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Croma Sans' by Hoftype, 'Isard' and 'Isard Hebrew Latin' by Letterjuice, 'Fact' by ParaType, 'Plau Redonda' by Plau, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, playful, retro, impact, motion, attention, display, slanted, rounded, chunky, compact, bouncy.
A heavy, slanted sans with compact counters and broad, rounded curves. Strokes stay largely monolinear while terminals are smoothly cut, producing a clean, solid silhouette. The lowercase is built around a tall x-height and short ascenders/descenders, giving dense lines and strong word shapes. Many forms show a gently bouncy baseline rhythm and slightly varying widths, which adds motion and a hand-cut, display-forward feel.
Best suited to display typography where impact is the priority: headlines, posters, social graphics, and event or sports branding. It can also work for packaging and logo wordmarks that want a bold, dynamic voice. For longer passages or small UI sizes, its dense counters and heavy color may reduce clarity, so pairing with a calmer text face is recommended.
The overall tone is energetic and confident, with a punchy, sporty attitude. Its rounded massing and lively slant keep it friendly and approachable rather than severe, suggesting action, emphasis, and fun. The rhythm reads as retro-leaning and promotional, suited to bold statements and attention-grabbing headlines.
The design appears intended to deliver maximum visual punch with a forward-leaning, energetic stance. Rounded construction and uniform stroke weight aim for a smooth, contemporary bold look, while the bouncy rhythm and compact apertures push it toward expressive display use rather than neutral text settings.
Round letters like O, C, and G are particularly full and closed-in, emphasizing inked area and impact. Numerals share the same weight and forward lean, reading best at moderate-to-large sizes where counters and interior shapes have room to breathe.