Slab Square Irni 10 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'Capita' by Hoftype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, assertive, retro, editorial, sporty, confident, impact, emphasis, motion, readable display, brand voice, slab serif, blocky, bracketed serifs, ink-trap feel, softened corners.
A heavy, forward-leaning slab-serif with broad proportions and a strong, blocky silhouette. Strokes are sturdy with moderate contrast, and the serif treatment reads as thick slabs with squared ends and slight bracketing that helps soften joins. The italic construction is consistently applied, producing a brisk diagonal rhythm while keeping counters fairly open and letters well anchored on the baseline. Lowercase forms are robust and rounded in places, with compact terminals and sturdy bowls; numerals match the weight and stance for a unified texture in text.
Best suited to display sizes where its chunky slabs and italic momentum can carry impact—headlines, posters, and promotional graphics. It can also work for short editorial subheads, pull quotes, and packaging fronts where a bold, retro-leaning tone and strong typographic presence are needed.
The overall tone feels energetic and self-assured, balancing vintage print warmth with a punchy, modern directness. Its bold, slanted rhythm suggests motion and emphasis, giving headlines a spirited, slightly sporty character while still feeling credible and editorial.
The design appears intended to deliver a high-impact slab-serif voice that remains readable while projecting speed and confidence. Its broad proportions and thick serifs emphasize stability, while the italic slant and compact terminals add urgency and personality for attention-driven typography.
In running text the font creates a dark, even color with clear word shapes, helped by wide set and firm serifs. The italic angle is pronounced enough to signal emphasis on its own, making it effective for callouts and subheads where a dynamic, assertive voice is desired.