Slab Contrasted Urmi 7 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Clavo' by Dada Studio, 'Rooney' by Jan Fromm, and 'Modum' by The Northern Block (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, confident, vintage, robust, friendly, impact, readability, heritage, warmth, stability, bracketed, sturdy, ink-trap hint, soft corners, ball terminals.
A sturdy serif with slab-like, clearly bracketed terminals and a dense, even color. Strokes show noticeable modulation—strong verticals paired with lighter curves and joins—while keeping counters open and forms generously proportioned. Corners and joins are slightly softened, with small notches and tapered connections that suggest subtle ink-trap behavior at stress points. The lowercase reads round and approachable, with a single-storey “a” and “g,” ball terminals on letters like “a/c/f,” and compact, weighty numerals that match the text rhythm.
Well-suited to headlines, subheads, and editorial display where strong typographic presence is needed. It also fits branding and packaging that benefit from a classic, sturdy serif voice, and works effectively in short blocks of text at larger sizes where its texture and details can be appreciated.
The overall tone is assertive and dependable, balancing editorial seriousness with a warm, slightly nostalgic personality. Its chunky serifs and softened details give it a crafted, print-forward feel rather than a clinical one.
This design appears aimed at delivering high-impact readability with a traditional slab-serif foundation, tempered by softened terminals and carefully shaped joins to keep the texture friendly and contemporary.
Capitals are broad and stable with prominent feet and tops, while the lowercase maintains a smooth, continuous rhythm suitable for paragraph setting at larger sizes. Figures appear heavy and emphatic, designed to hold their own alongside the bold text color.