Sans Normal Laked 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Almarena Neue' by Almarena, 'Newhouse DT' by DTP Types, 'NeoGram' by The Northern Block, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, energetic, modern, friendly, attention grabbing, high impact, energetic tone, modern utility, oblique, rounded, compact, punchy.
A heavy, oblique sans with broad proportions and large, open counters. Letterforms are built from simple geometric strokes with rounded curves and softly squared terminals, producing a smooth, continuous rhythm. Joins and diagonals are clean and direct, with minimal modulation, and the overall spacing feels generous for a display-weight face, helping maintain legibility despite the mass of black. Numerals follow the same sturdy, slightly condensed-by-tilt stance, with clear silhouettes and consistent stroke weight.
Best suited to headlines and short statements where weight and slant can do the work of grabbing attention—posters, promotional graphics, brand marks, and packaging. It also fits sports and performance-themed design, as well as bold UI labels or section headers where a strong, energetic tone is desired.
The font reads bold and assertive while staying approachable, combining a sporty slant with rounded forms that soften the tone. Its strong silhouettes and forward-leaning posture convey momentum and confidence, making the voice feel energetic rather than formal.
Designed to deliver high-impact readability with a forward-leaning, energetic stance. The combination of rounded geometry and substantial weight suggests an intention to feel modern and friendly while still projecting strength and urgency.
The oblique angle is consistent across uppercase, lowercase, and figures, giving text a unified forward motion. Round letters like O/C/G keep smooth bowls, while straight-sided letters maintain crisp geometry, creating a balanced mix of circular and angular forms.