Sans Normal Lobom 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Croih' by 38-lineart, 'HD Canton' by HyperDeluxe, 'Helvetica Now' by Monotype, 'Jindo' by Nine Font, 'Glimp' by OneSevenPointFive, 'Lens Grotesk' by Typedepot, and 'Buvera' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, retro, confident, playful, impact, momentum, athletic tone, display clarity, brand emphasis, oblique, blocky, compact, rounded, slanted terminals.
A heavy, oblique sans with broad proportions and tightly packed counters. Strokes are uniform and robust, with rounded outer curves (notably in C/O/Q) paired with crisply sheared, angled terminals that create a forward-leaning, kinetic silhouette. The lowercase is sturdy and compact with simplified shapes (single-storey a and g), while uppercase forms feel block-like and stable; the figures are similarly weighty and built for impact.
Best suited to large sizes where its weight and slant can project immediacy—headlines, posters, and display copy. It can work well for sports branding, energetic campaigns, packaging callouts, and bold signage where a strong, compressed text color and fast-moving tone are desirable.
The overall tone is energetic and assertive, with a sporty, poster-ready feel. Its pronounced slant and chunky construction read as bold and fun rather than formal, giving it a retro athletic and headline-driven personality.
The font appears designed to deliver maximum presence with a forward-leaning stance, combining rounded geometry with cut, angled endings for a dynamic, athletic impression. It prioritizes punchy legibility and a cohesive, high-energy texture in display settings.
The design emphasizes dark texture and strong word-shapes, with short joins and dense apertures that favor impact over delicacy. The diagonal cuts and soft curvature work together to keep forms readable while maintaining a consistent, forceful rhythm across letters and numerals.